I was listening to the Player One Podcast, and they had an interesting discussion about the death of video game press, namely print publications.
I think we can all be honest. Let us be real. We’re all friends here. Right? Okay.
Print media is dying. Newspapers and magazines are archaic in a world where blogs, podcasts, and online news dominate. With mobile devices offering more functionality such as the iPhone, print media becomes more and more unnecessary, obsolete, and even cumbersome.
When is the last time you sat down and read a magazine? Really. Seriously. I bet you’d say at a doctor’s office or even waiting to get a mediocre hair cut at your local Great Clips. I bet confidently that most of you would say your bathroom. Let’s be real people. How many magazines are littered in your bathroom? We all need something to read while we court the porcelain throne.
I remember years ago, before the internet really took off, the good old days of the ’90’s. Back then, the video game industry was just breaking out of its childish 16-bit shell and growing into a more mature 32-bit shell. The industry was experiencing a reboot or a revolution that would change its course forever. The hardcore followed such events with intense interest and excitement through the only media available at the time: magazines. The video game industry hadn’t really penetrated other forms of media at the time beyond the occasional TV commercial.
Gamers got their news through publications such as Game Players, Game Informers, Game Pro, EGM, etc. I remember my bedroom being littered with such magazines. I would wait with bated breath for each new issue. I remember how excited I was when I got a new issue of one of my favorite video game magazine. Times are different now. With a simple click of a button, the latest news feed is available instantly. The latest gossip, reviews, and discussions are more readily available now more than ever before.
The death of print press is inevitable. Its obsolescence is evident as digital media dominates our information-hungry society. However, print is not the only victim of the digital age. Video game journalism as a whole is dying. What makes video game journalism notorious is how much pressure developers and publishers place on reviews and even previews. There has been a constant battle to keep complete objectivity in a world where companies bribe you with goodies or threaten you with ad pulling or blacklisting.
The truth is, since print media was the only real source for gamers to get their information, they are imbued with power, leverage, and influence. Game companies put so much pressure on the print press because a game could die or thrive on a single review. The community was so tight knit back then that word of a bad review could taint the waters for a particular title. It’s no wonder that these companies are anxious as they are with the print media.
However, times are changing. Game companies no longer need game journalist to sell their games. More and more companies are luring gamers to their own websites, blogs, and even their own podcasts. You want the latest news on a new title? Why not drop by the official website and get the latest directly from the source?
With the growth of the industry and the evolution of digital media, it wouldn’t be a stretch to say that saturation of video game content is at an all time high. Small time, gaming enthusiasts (e.g., E.G.) are appearing in larger numbers on the web. Fan sites such as Kotaku and Joystiq are becoming more and more revelant in our industry while established video game journalism is losing the spotlight. Companies have more options to get their product in the collective consciousness of the gaming community. No longer are they restricted to just print media.
This shift in media domination can be seen as a good and bad thing. One can argue that objectivity is lost as video game journalism dies in our industry. However, one can counter argue that objectivity truly does not exist in any medium whatsoever. I would be one to counter argue such a point.
Personally, I think it a welcome change to have more and more amateur sites getting into the “game.” No longer will companies have to go through journalist to pass along information; they can skip the middle man and go directly to the consumer. A good example would be the PAX held recently in Seattle.
Regular gamers have an opportunity to speak with developers, play their wares, and offer feedback directly to them. The expo was born from a site of enthusiast and now has grown into a formidable force in the video game industry. PAX is a good example of where we are heading. Its growth in recent years show how much power that the regular joe gamer has in the industry now. PAX is a expo created for gamers and created by gamers.
Another good example would be the slow death of E3. E3 is for the press and not the consumer or joe gamer. As stated before, our industry has changed to the point where gigantic booths, loud music, and thousands of dollars spent is no longer a wise investment. After all that effort and capital invested at E3, how much is your message is being sent to your target audience? Since it’s filtered through the press, the answer is not completely. This is why PAX is the wiser decision.
It should be noted that I am not against the mainstream press. I still surf the regular sites such as 1Up, IGN, etc. However, it is nice to see that regular joe gamer having his voice heard. It’s nice to hear an opinion that isn’t professional. It’s nice to hear what regular gamers are talking about. It’s nice to know I have a place to voice my opinions.
-E.G.

